The Self Publishing Show

Hosted ByMark Dawson & James Blatch

Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years.

Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101.

James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel.

Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.


All Episodes

SPS-315: Meet the Superstar Sisters of TikTok – with Caroline Peckham and Susanne Valenti

SPS-314: Treating Your Book Like a Product – with Nick Thacker

Writing a successful book and marketing a successful book should be one and the same thing.

SPS-313: Romance: Understanding Your Sub-Genre – with Victorine Lieske

There are countless sub-genres in Romance – you need to understand the reader expectations for each

SPS-312: The Indie Author Magazine – with Chelle Honiker & Alice Briggs

Self-publishing isn’t just for books. Introducing the future of digital magazines.

SPS-311: Spectrum: From Opera to Audiobooks – with Kelly Rinnes

Kelly Rinnes discusses how Spectrum helps authors publish audiobooks worldwide.

SPS-310: The Kindle Storyteller Winner, 2021 – with Rachel McLean

Rachel McLean won this year’s Kindle Storyteller award. How did she go from selling a few books a day to a few thousand?

SPS-309: Joffe Books: The Gold Standard of Indie Publishers – with Jasper Joffe

The Self Publishing Formula Podcast: How to Succeed as an Indie Author with Tips, Tools, Stories and Interviews from a Best-Seller.

SPS-308: Foreign Market Opportunities for Authors – with Alex Newton

The pandemic shook up readers’ buying habits. But how did it change the way we publish books around the world?

SPS-307: Why You Should be Writing in Anthologies – with Carol Van Natta

Short stories are usually harder to sell, yet many authors are writing together in anthologies. Why?

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