Inside Independent Publishing (with IBPA)

Inside Independent Publishing (with IBPA)

Hosted ByChristopher Locke

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success.

Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.

We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.

Your host is IBPA Member Liaison Christopher Locke.

Website Subscribe

Working with Amazon, part 1: Keywords, categories, and advertising, with guest Ian Lamont

February 21, 2019 Inside Independent Publishing (with IBPA) 00:21:49

Working with Amazon, part 1: Keywords, Categories, and Advertising, with guest Ian Lamont

Part 1 of a wide-ranging interview with Ian Lamont of i30 Media about selling, promoting, and advertising your books on Amazon, plus tips for getting reviews and understanding Amazon’s Terms of Service.

Highlights include:

  • CreateSpace and the not-so-smooth conversion to KDP
  • using and choosing keywords and categories for your book
  • placing ads on Amazon and understanding ACOS to know if you’re making a profit or not
  • art there alternative to Amazon?

Ian Lamont’s blog is at http://leanmedia.org/blog/.

Participants

Ian Lamont is an award-winning technology journalist, author, and publisher, and the founder of i30 Media Corp. and IN 30 MINUTES Guides (in30minutes.com). He is also a director and treasurer of the Independent Book Publishers Association, and serves on IBPA’s Executive Committee. His books include Twitter In 30 Minutes and Lean Media: How to focus creativity, streamline production, and create media that audiences love. A graduate of Boston University and the Massachusetts Institute of Technology, he lives in the Boston area with his family. Follow him on Twitter at @ilamont and read his blog about the publishing industry at leanmedia.org/blog.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

Subscribe to Our Newsletter