Inside Independent Publishing (with IBPA)

Inside Independent Publishing (with IBPA)

Hosted ByChristopher Locke

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success.

Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.

We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.

Your host is IBPA Member Liaison Christopher Locke.

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Working with Amazon, Part 1: Amazon Advertising and managing the relationship, with guest Ian Lamont of i30 Media

January 30, 2020 Inside Independent Publishing (with IBPA) 00:22:50

Amazon advertising can be a great way to boost discoverability, but you have to know what it costs and how to manage Amazon issues that arise from time to time. This is part 1 of our interview with Ian Lamont of i30 Media.

Topics Covered

  • Amazon Advertising
  • Customer support
  • Keeping an eye on costs
  • Discoverability
  • Amazon as a test laboratory
  • KDP, Audible, and other programs
  • Is Amazon Advantage being phased out?
  • Seller Central
  • Problems with Amazon customer service

Links

Lean Media
http://leanmedia.org/

Lean Media YouTube Channel
https://www.youtube.com/channel/UCsYGJf9h3mJHS9KP6H5ldYQ/videos

Amazon Deep Dive
http://deepdive.leanmedia.org/

IBPA Publishing University: Using Metadata and Amazon to Expand Your Business: Thursday, April 2, 8:30 am – 12:30 pm (Redondo Beach, CA)
https://sched.co/YAAX

Participants

Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. He started his publishing business in 2012 with a single how-to guide on Amazon KDP. The company has since expanded to a complete line of utility nonfiction (the IN 30 MINUTES series) as well as several ancillary product lines. Ian uses a range of Amazon programs, including Amazon Advantage, Amazon Advertising, Seller Central, and the Amazon Brand Registry to develop and market new products, and is a frequent speaker at publishing events on Amazon-related topics. He lives in the Boston area with his family. Ian is a former Board member of IBPA.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

For more information, go to IBPA at https://www.ibpa-online.org/.

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