Tamar Hermes is a real estate investor with more than 20 years’ experience and the CEO of Wealth Building Concierge. Carla Moreno is a serial entrepreneur, realtor and real estate investor who has more than a decade of experience buying and selling family and luxury real estate.

The two have something in common in addition to real estate: they were both published by Legacy Launch Pad. Also, Tamar is Carla’s coach! In this episode, we talked about what Tamar’s book has done for her business a year later (including how she signed the baker who created the launch day cake we sent her as a client) and how Carla is going to use her just-launched book as her platform for the rest of her career.

Listen in for their best tips on making the most of a book and what they say are the must-do’s for the launch.

Anna here. Now you may have noticed I’ve never had a sponsor for this show before. And that’s because there’s never been a product that I believe in enough to recommend it to you guys. Well, all that changed when I discovered PickFu. It’s an online polling platform that allows you to get real responses from between 50 and 500 real people when you’re debating your title, chapter name, cover, descriptions, book trailers or anything else you need to decide on. 

Now, why is this so important? Because going to social media and asking, “Hey which do you guys like best” is the absolutely worst way to get an opinions. PickFu is the only way I pick titles because it doesn’t just give you numbers, it actually gives you written feedback. And you know it’s real because sometimes you get harsh stuff like I did on a recent poll. It said: “C is the only one that makes me want to buy it. The others sound like snake oil and seem shifty and cheap.” 

PickFu allows you to target respondents by age, income, hobbies, education level and so much more. Go to pickfu.com/anna and guess what? You’ll get 50% off your first poll. Thank me later.