Terry O’Reilly is a Canadian broadcast producer and personality best known for hosting the CBC radio/podcast programs O’Reilly on Advertising, The Age of Persuasion, and Under the Influence, which together have been downloaded more than 40 million times. His  programs examine the cultural and sociological impact of advertising and marketing on modern life. His books include The Age of Persuasion, This I Know, and most recently, My Best Mistakes: Epic Fails and Silver Linings.    We met via Zoom to talk about how to market a book, about knowing the reader, ideas and passions, getting to audiences, finding your readers, all-terrain advertising, social media, podcasts and platforms, communities and fans, authors’ marketing activities, trivia and tidbits, free first chapters, reaching out to interviewers, discoverability, bookmarks, visiting bookstores and signing books, speeches, word-of-mouth, interacting on social media, relationships and tone, kindness, dust jacket ideas, book spines, design as narrative, elevator pitches and much more.