Deltina Hay from Elearning Delta, and past Board Chair of IBPA, talks about the benefits and methods of extending your book’s content and repurposing it onto elearning platforms.

This podcast is for anyone with instructional materials of any kind: crafts, marketing, cooking, sales—just about any field where you’ve got information to deliver in a structured learning format.

Subjects discussed include:

• what kinds of books lend themselves to elearning?
• do publishers generally start with a book to adapt, or an idea they want to get across?
• elearning as a calling card to demonstrate your credentials as an expert
• what kinds of skills do you need for DIY; can “ordinary” folks master the tools?
• when should you hire a professional, and why should you?
• the cheap route: YouTube, Instagram
• hallmarks of a professional package: quality, certification, assessments, worksheets
• elearning beyond the book: you have to provide more than what’s already in print
• finding the best elearning system for your content
• marketing and monetizing
• sell it on your own or in a marketplace?
• publicizing your elearning program through blogging and social media
• what does it cost to make a 1-hour elearning program?
• what should your charge for your elearning course (beware of cheap competition!)
• how long did it take Deltina to produce a 10-minute video (you may not believe the answer!)
• study the marketplace to figure out what your competitors are up to
• is there still a need for books?

Elearning tools and websites mentioned in the podcast are:

• Articulate Storyline: https://articulate.com/360/storyline
• Adobe Captivate: https://www.adobe.com/products/captivate.html
• Camtasia: https://www.techsmith.com/video-editor.html
• Udemy Online Courses: https://www.udemy.com/
• DeltinaU: https://deltinau.com/

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Participants

Deltina Hay is the Director of Technology and Elearning Development at Elearning Delta. She is a programmer, web developer, software aficionado, writer, teacher, digital strategist, and instructional designer.

For nearly 30 years, Deltina has helped businesses of all sizes with their custom programming, database management, web development, search optimization, and social media marketing. Some of her past clients include Real Simple Magazine, Nestle Toll House, Victoria’s Secret, H-E-B, Kraft, Hachette Books, RaceWorldTV, and the University of Missouri.

Deltina is the author of three books on social media, the mobile web, and search optimization. Her first book, The Social Media Survival Guide, is used as a textbook in colleges and universities all over the world.

For the past five years, Deltina has applied her diverse skill set to the education industry. She developed and taught the graduate-level social media certificate program for Drury University, and has designed and developed social media, digital marketing, mobile marketing, and search optimization certification programs for several online colleges and training sites, including 360Training, Meditec, and WorldEducation.

Deltina’s elearning development company, DeltinaU, produces and publishes courses in digital and mobile marketing, search optimization, and web development. There are more than 20 courses to choose from and successful students are awarded a “Certificate in Digital Marketing”.

You can reach Deltina at Elearning Delta:

• http://elearningdelta.com/
• support@elearningdelta.com

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.