Inside Independent Publishing (with IBPA)

Inside Independent Publishing (with IBPA)

Hosted ByChristopher Locke

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success.

Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.

We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.

Your host is IBPA Member Liaison Christopher Locke.

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An expert reflects on independent publishing today, with guest Joel Friedlander

April 4, 2019 Inside Independent Publishing (with IBPA) 00:24:58

Has publishing changed much in the past decades? A lot, but in many ways not at all. Influential blogger and opinion leader Joel Friedlander tells us what’s still important for all publishers to know . . . and do.

Topics include:

  • First rule: authors still have to understand their market.
  • Hard copy printing, despite what we hear about ebooks, is still the most popular way of manufacturing, and most of that is offset.
  • Can author-publishers get into bookstores? (One thought: consignment is not the way to go except in one specific instance.)
  • So who gets mainstream distribution?
  • What ever happened to ebooks?
  • Humans have an endless need for stories, which is why we’ll always have books.
  • The future of publishing: interactivity, special editions, crowdfunding.
  • Bottom line: quality is still the most important thing a publisher can bring to a book.

Participants

Joel Friedlander is an award-winning book designer, blogger (since 2009!), and writer. He speaks regularly at industry events and is the author of A Self-Publisher’s Companion and The Book Blueprint. The blogger behind TheBookDesigner, Joel is a columnist for Publishers Weekly, and was named by Writer’s Digest as one of the 10 people to follow in book publishing. He also operates several websites that provide design, marketing, and project planning resources for indie publishers and authors.

Joel Friedlander’s blog and websites

  • The Book Designer: http://www.thebookdesigner.com/
  • BookDesignTemplates.com: https://www.bookdesigntemplates.com/
  • AuthorToolkits.com: http://authortoolkits.com/
  • BookPlanner.com: http://bookplanner.com/

Books by Joel Friedlander

  • The Book Blueprint: https://www.amazon.com/Book-Blueprint-Expert-Creating-Industry-Standard-ebook/dp/B07D5NRYW3/
  • A Self-Publisher’s Companion: http://www.amazon.com/Self-Publishers-Companion-Joel-Friedlander/dp/0936385111/

IBPA Industry Standards Checklist: https://www.ibpa-online.org/general/custom.asp?page=standardschecklist

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

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