Inside Independent Publishing (with IBPA)

Hosted ByChristopher Locke

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success.

Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.

We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.

Your host is IBPA Member Liaison Christopher Locke.

A Publisher’s Guide to InDesign, with guest Anne-Marie Concepción

Anne-Marie Concepción of Seneca Design & Training presents the case for using InDesign as a p-book and e-book creation tool.

Topics covered include:

  • can Microsoft Word be used for book publishing? (the short answer: please don’t.)
  • the importance of styles in InDesign
  • learning InDesign
  • using InDesign to create e-books
  • creating Kindle books and using the Kindle Previewer
  • designing for print vs designing for ebooks
  • finding a designer

Also, your questions on paying royalties to foreign publishers, learning more about printing and production.

Sites and resources mentioned in the podcast include:

  • Seneca Design & Training: https://senecadesign.com/
  • Lynda.com (search for “eBook fundamentals”)
  • iBooks Author from Apple: https://www.apple.com/ibooks-author/
  • Kindle Previewer from Amazon: https://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000765261
  • Upwork (was Elance): https://www.upwork.com/
  • check out #eprdctn on Twitter
  • InDesign Magazine issue on book design: https://indesignsecrets.com/issues/issue-105-designing-books
  • Industry Standards Checklist from IBPA: http://www.ibpa-online.org/page/standardschecklist
  • “Levels of Quality in Printing” by Steven Waxman: http://printindustry.com/Newsletters/Newsletter-189.aspx

Participants

Anne-Marie Concepción is the founder and president of Seneca Design & Training, which provides cross-media consulting, training, design, and publishing services for a variety of organizations across the United States. She is widely known as one of a very few digital publishing gurus, having worked and taught in this field for twenty-five years, since the early days of PageMaker and QuarkXPress.

Anne-Marie is now one of the nation’s premiere independent Adobe Certified Instructors, teaching hands-on classes at client sites around the world and helping publishers make smooth transitions to the latest software and workflows. As an industry expert, Anne-Marie enjoys sharing her real-world expertise via books, articles, and seminars. She’s the co-host of the InDesignSecrets.com blog and podcast with David Blatner, with whom she also co-authored Adobe InDesign CS/CS2 Breakthroughs (Peachpit Press, 2005).

Visit Seneca Design & Training at https://senecadesign.com/.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

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