Jay Jay is tired of people thinking they just deserve media attention.

A former magician who now helps personal brands become seen as the number one in their industry, he’s also tired of publicists overpromising and underdelivering.

And he has good reason to be tired of it: Jay is excellent at guaranteeing people media attention—in publications like Forbes, LA Weekly and Ocean Drive, and even Maxim, WWD and Us Weekly.

In this episode, he broke down why media attention matters, how it should be used and how authors seeking PR need to stop focusing on the wrong things.

Anna here. Now you may have noticed I’ve never had a sponsor for this show before. And that’s because there’s never been a product that I believe in enough to recommend it to you guys. Well, all that changed when I discovered PickFu. It’s an online polling platform that allows you to get real responses from between 50 and 500 real people when you’re debating your title, chapter name, cover, descriptions, book trailers or anything else you need to decide on. 

Now, why is this so important? Because going to social media and asking, “Hey which do you guys like best” is the absolutely worst way to get an opinions. PickFu is the only way I pick titles because it doesn’t just give you numbers, it actually gives you written feedback. And you know it’s real because sometimes you get harsh stuff like I did on a recent poll. It said: “C is the only one that makes me want to buy it. The others sound like snake oil and seem shifty and cheap.” 

PickFu allows you to target respondents by age, income, hobbies, education level and so much more. Go to pickfu.com/anna and guess what? You’ll get 50% off your first poll. Thank me later.