Matt McWilliams is the go-to affiliate guy, which means he’s very good at helping people—including Tony Robbins and Dean Graziosi, Shark Tank’s Kevin Harrington and Lewis Howes—get their networks on board to help them sell their products.

Now he’s launched his first book, and he employed those same strategies to drive pre-sales. While his efforts didn’t land him on any bestseller lists, they did help him add numerous people to his newsletter list and sell a bunch of other products.

He has numerous tips for those who want to find the right people to help them launch books, including studying how marketing-savvy authors do book launches, using Amazon for all its worth and remembering that no response just means reach out again.

Anna here. Now you may have noticed I’ve never had a sponsor for this show before. And that’s because there’s never been a product that I believe in enough to recommend it to you guys. Well, all that changed when I discovered PickFu. It’s an online polling platform that allows you to get real responses from between 50 and 500 real people when you’re debating your title, chapter name, cover, descriptions, book trailers or anything else you need to decide on. 

Now, why is this so important? Because going to social media and asking, “Hey which do you guys like best” is the absolutely worst way to get an opinions. PickFu is the only way I pick titles because it doesn’t just give you numbers, it actually gives you written feedback. And you know it’s real because sometimes you get harsh stuff like I did on a recent poll. It said: “C is the only one that makes me want to buy it. The others sound like snake oil and seem shifty and cheap.” 

PickFu allows you to target respondents by age, income, hobbies, education level and so much more. Go to pickfu.com/anna and guess what? You’ll get 50% off your first poll. Thank me later.