Inside Independent Publishing (with IBPA)

Inside Independent Publishing (with IBPA)

Hosted ByChristopher Locke

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success.

Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.

We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.

Your host is IBPA Member Liaison Christopher Locke.

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Book Design, Covers, and Interiors, with guest Tami Dever

September 6, 2018 Inside Independent Publishing (with IBPA) 00:29:34

Tami Dever, co-owner and founder of TLC Book Design, discusses key elements of book design that signal professionalism, readability, excellence, and permanence

What are the elements a book designer needs to consider when designing an interior? A cover? Tami Dever discusses how she works with clients and notes the factors that make a book look good against the competition.

Topics include

  • things to keep in mind when designing a book: audience, competition, tone, readability

  • the importance of interior design in sealing the deal and drawing customers to the cash register

  • favoring longevity over trendiness

  • using Word to prepare text for a designer (hint: avoid overformatting!)

  • key elements of cover design that must work together (and it’s not easy!):

    • size of elements
    • typography
    • color
    • images
    • use of space and margins

  • avoiding Photoshop gimmickry

Typefaces mentioned in this podcast:

To reach TLC Book Design, go to http://www.tlcbookdesign.com/.

Notes to the Q&A segment

The article in the IBPA Independent on Authors.me can be found at http://articles.ibpa-online.org/article/finding-real-creativity-with-artificial-intelligence/.

Participants

Tami Dever is the co-owner and founder of TLC Book Design in Austin, Texas. The business has grown from a design studio to a complete publishing development firm, with a wonderful reputation for providing outstanding design and caring customer service.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

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