Inside Independent Publishing (with IBPA)

Hosted ByChristopher Locke

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success.

Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.

We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.

Your host is IBPA Member Liaison Christopher Locke.


All Episodes

How Merging Independent Publishing Companies Leads to Greater Success

Ambika Sambasivan and Suhani Parikh each had their own successful independent publishing company, Yali Books and Modern Marigold Books, but when they met in 2022, they realized that their companies had similar missions and that they could be even more successful if they combined their businesses.

Ambika and Suhani join “Inside Independent Publishing (with IBPA)” to share details about the challenges and positive experiences that they ran into during the process of merging to create their new publishing company Sambasivan & Parikh. They discuss the legal issues that had to be decided; how they updated their distribution systems; how they combined their different backend systems; and much more.

How Independent Publishers Can Build Successful Working Relationships with Their Authors

One of the most important relationships independent publishers have is with their authors, so how can publishers ensure that it’s a productive working relationship? American Academy of Pediatrics Senior Editor Kathryn Sparks joins “Inside Independent Publishing (with IBPA)” to share advice about how publishers can successfully work with their authors based on her two decades in the industry.

She’ll share tips about setting reasonable deadlines and how to stick to them; the best ways to work with an author through the writing and editing process; and more. She’ll also share insights into how the independent publishing industry is doing at the moment, and what improvements could be made.

Direct-To-Consumer Book Sales Strategies

One of the most effective methods for independent publishers and author publishers to sell books is through direct-to-consumer sales. Motina Books Publishing Owner Diane Windsor joins “Inside Independent Publishing (with IBPA)” to share tactics that have worked best for her, including selling books directly through her publisher website, in-person events, and more.

Set Your Book Up for Success for the Library Market

One of the most consequential topics among independent publishers is how they can get their books into libraries. IBPA is always looking for ways to set indie publishers up for success, so we invited Becky Spratford on the podcast who has been working with the library market in multiple capacities for over two decades. Becky shares expert tips about how to collaborate with your local libraries to interest them in your books, how librarians make buying decisions, the best ways to approach a library about carrying your books, and more.

Tips to Increase Revenue & Run Your Indie Publishing Business More Successfully

Bookselling profit margins can be tight for independent publishers, but with some ingenuity, publishers can create additional revenue streams. Agate Publishing President Doug Seibold has had great success with his publishing company, as well as various endeavors related to publishing, so he joins “Inside Independent Publishing (with IBPA)” to discuss package trade publishing and his newest venture, Agate Publishing Academy. Doug also shares invaluable advice about how to successfully run a publishing business based on his decades of experience, including fostering a line of credit with your bank, improving your backlist revenue, and more!

How Publishers Can Use Strategic Partnerships to Grow Book Sales

In a saturated book market where the Big 5 publishers carry a lot of weight, independent publishers have come up with some clever tactics to garner attention for their books. One such publisher is Muse Incorporated. Founder and CEO Leah Hernandez joins “Inside Independent Publishing (with IBPA)” to share details about how she’s created strategic partnerships to grow book sales; how she’s gotten her books into the education market; helpful ways she’s raised funds for her publishing endeavors; and more.

Solutions to Independent Publishers’ Challenges with Traditional Distribution

Distribution continues to be one of the most consequential pain points for independent publishers, and with fewer and fewer distributors from which publishers can choose, it seems like major changes need to occur to fix the system. Microcosm Publishing’s Founder and CEO Joe Biel joins “Inside Independent Publishing (with IBPA)” to chat about ideas for how distribution can be improved for indie publishers; the repercussions of the recent closure of Small Press Distribution; why so many independent distributors have shut down; and much more.

Learn from Holloway’s Clever Direct-to-Consumer Sales & Discoverability Techniques

Between traditionally published and self-published books, there are over 3 million books published per year, so in order for a book to stand out, sometimes independent publishers have to think outside the box.

Independent publisher Holloway has a unique system with their publishing strategy in terms of discoverability and direct-to-consumer sales, which has been quite successful for them, so COO Andrew Savikas joins “Inside Independent Publishing (with IBPA)” to share details about Holloway’s savvy publishing model; how they’ve developed their website for search engine optimization; and how other independent publishers can apply some of the same techniques to their own businesses.

Advice to Sell Your Books’ International Rights

There is a huge market for books outside the United States, so how can U.S. publishers break into the international market, and how do publishers know which markets are a good fit for their titles? Co-Founder and Managing Editor of Red Hen Press Dr. Kate Gale joins “Inside Independent Publishing (with IBPA)” to share details about how her publishing company succeeded with international sales, as well as the challenges and opportunities publishers face based on the city where they set up their business; tips on book distribution; and much more.

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